Festival dijadwalkan dari 12 Mar hingga 20 Mar 2010 (8 hari).
South By Southwest (SXSW) berlangsung di Austin, United States. Berikut adalah alamat lengkap festival: Austin Convention Center, Austin, TX, US 78701
Imagine Dragons, Muse, Sum 41, Pierce the Veil, Asking Alexandria, Band of Horses, The Revivalists, Cheap Trick, Bowling for Soup, First Aid Kit, No Te Va Gustar, Stone Temple Pilots, John Hiatt, Mads Langer, We Came as Romans, Marina, Billy Bragg, GWAR, Smokey Robinson, Metric, Of Mice & Men, Circa Survive, Animals as Leaders, Fitz and The Tantrums, Bury Tomorrow.
Genre dan sub-genre yang paling populer dari edisi sebelumnya adalah:
rock
pop
punk
indie
indie rock
alternative
alternative rock
indie pop
metal
experimental
hardcore
emo
hard rock
metalcore
post-hardcore
americana
punk rock
pop rock
acoustic